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Create a Content Campaign

Creating a Content Campaign

 

Content Campaigns in LiveEngage are a great way to connect with your website visitors without having to dedicate chat agents.  You can advertise, push information about products, even send your visitors a coupon!  This article will teach you how to do this, step by step.



To log into LiveEngage go to https://authentication.liveperson.net and type in your Account Number, Email Address and Password

 

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Once you are logged in, in the Top Left click on the link for Campaigns.  This will bring you to the Campaign Area where you can create new campaigns and edit existing campaigns.

 

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Once you are in the Campaigns Tab, to create a new campaign.  Click on Add Campaign in the bottom right corner.

 

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Next step you’ll want to name the campaign something relevant to its use.  So for this example we will use Advertise New Support Page.

 

We also must set our Campaign Goal.  This is going to be how we measure the success of a Campaign.  (For most Content Campaigns the best goal is going to be Increase Page Views or Generate Leads.)

 

To Create a New Goal click on Add Goal and then click Add New.  From here you can select a Goal Type.  For this example we’ll use Increase Leads.  

 

We have to Name our Goal and then define what will be counted as a successful toward this goal.  In this case we will count a success as Visiting the web page we are advertising.  Once Complete, click Save in the bottom right corner.



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This will have your new Goal selected, then click Done in the bottom right corner to update the campaign with this newly created goal.

 

Next you want to define theTarget audience and Campaign Time Frame.  When you mouse over both of these the edit button appear.  This will allow you to select different options for both.  For this walkthrough however we will leave the Target Audience to All Visitors (this means it will display for mobile, desktop and tablet visitors) and the Campaign Time Frame to what it defaults to.  








Now that you have your Campaign Parameters set it will be time to add an engagement.  This can be done by clicking the Add Engagement button under the Campaign Settings.

 

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This will bring up the Engagement Library.  Click on the Type drop down menu to see the selection of Content Engagements that LiveEngage has to offer.

 

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LiveEngage sorts the Content Engagements by Format, Use Case and Size.  Feel free to play around with the different options or use the Custom content engagment option to create your own from scratch.

 

For this use case use the Toaster Banner Format and Support and Services Use Case.

 

Because the goal is to redirect visitors to the new support page click on the furthest right toaster option because it will meet the needs out of the box and click next.

 

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This will bring you into the Engagement Studio.  From here you can customize different aspects of the Engagement.  For this Engagement you will change the sub text to read “Visit our Support Page and let us assist you!”  (note: there are other customizable options will will not go into here.)

 

Next you need to click into the Settings and choose the Redirect URL.  This is where you want the visitor to go when they click the Content Engagement.  Here you will input our support web page.



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Click Next.

 

Engagement Studio.png

 

This will bring you to the Location Library, you will input which location you’d like your engagement to appear.  The default is Entire website.  For this demo we will leave this setting alone.



Click Next.

 

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Visitor behavior library is the next area.  This is where you define what visitor actions on your web site will trigger the engagement.  The default is all behaviors, which will show the engagement at the location no matter what actions the visitor takes.

 

Click Add New

 

Click on Time on Location and input 30 seconds and in the drop down menu choose Entire Website.

 

You also need to Name the Visitor Behavior.  For this, name it 30 Seconds in Page.

 

Click Save

 

Visitor Behavior.png

 

Click Done.

 

This will bring you back to the Campaign Page.

 

Name the Engagement and then in the top right corner click Publish.

 

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When this is complete the Engagement will be active!



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